The Internet is ever-changing. These days, you can buy anything on the Internet from food, to furniture, to services.
Since Amazon rolled out its Prime subscription, most items you buy are delivered within two business days. Anything you want at the click of a button.
While the convenience of online shopping makes it easy to spend money, online retailers’ websites make it even easier to overspend.
Here are a few sneaky ways websites convince us to overspend.
Free Shipping Offers
Spend this much and get free shipping. We’ve all seen it.
Free shipping for orders over $50 and your basket is at $45. For just $5 more you can get free shipping.
This sneaky trick totally works too. Who doesn’t love free shipping? But, did you need that little knick-knack for $5? Probably not. But, they got you to overspend.
This one is very tempting for me. When you’ve added a few things to your cart, websites suggest other things you might like.
They are usually spot on with this, and it totally plays to your impulse buying.
Be ready for this and don’t give in. You don’t really need those cute add-on items.
Showing What Other’s Have Purchased
Similar to showing suggested items you might like, some websites will show you items that were purchased by other shoppers who also bought the same thing as you.
For instance, if you have an air freshener in your shopping cart, they may tell you other shoppers who bought this air freshener also bought the jumbo pack of fragrances. Do you need 27 extra fragrances?
On the other hand, sometimes this is helpful if you are trying to see other accessories for the item you are purchasing. But, keep in mind, this is another tactic websites use to make you buy more.
Don’t lie, you’ve put things in your shopping cart and then not purchased that cart. Sometimes this is how I make my wishlist, only to see that there’s no way I can afford everything I want.
Websites know it too, so they may send you a little reminder email to buy the things in your cart.
This can occasionally work in your favor if they give you a coupon code to use for your purchase because you “forgot” to finish checking out.
“Everything is 75% off if you buy now and get free shipping!”
Flash sales are the be all, end all of online promotions. Buy it now whiles it’s cheap.
There’s no easier way to overspend than what you were intending than to give in to one of these sales. Because you feel like you are getting a good deal, now you feel that it’s ok to buy more than you intended in the first place. How can you pass it up when it’s so cheap?!
Online retailers know their business and they know how to get you to increase your spending. Sometimes this can be a good thing, such as when you get gifts on sale, or are able to save on something you’ve had your eye on for a while.
But most of the time, these visible yet sneaky methods, trigger your impulse buy reflex. Though tough, you can master this impulse and stick to only what you were originally intending to buy. Have fun shopping but be alert so you don’t overspend.
What methods have websites used to make you overspend and add more to your online cart?
Photo courtesy of: rawpixel
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